Like eating Tide Pods and snorting condoms, the Momo challenge is a viral hoax.
On Tuesday afternoon, a Twitter user going by the name of Wanda Maximoff whipped out her iPhone and posted a terrifying message to parents.
“Warning! Please read, this is real,” she tweeted. “There is a thing called ‘Momo’ that’s instructing kids to kill themselves,” the attached screenshot of a Facebook post reads. “INFORM EVERYONE YOU CAN.”
Maximoff’s plea has been retweeted more than 22,000 times, and the screenshot, featuring the creepy face of “Momo,” has spread like wildfire across the internet. Local news hopped on the story Wednesday, amplifying it to millions of terrified parents. Kim Kardashian even posted a warning about the so-called Momo challenge to her 129 million Instagram followers.
To any concerned parents reading this: Do not worry. The “Momo challenge” is a recurring viral hoax that has been perpetuated by local news stations and scared parents around the world. This entire cycle of shock, terror, and outrage about Momo even took place before, less than a year ago: Last summer, local news outlets across the country reported that the Momo challenge was spreading among teens via WhatsApp. Previously, rumors about the challenge spread throughout Latin America and Spanish-speaking countries.
The Momo challenge wasn’t real then, and it isn’t real now. YouTube confirmed that, contrary to press reports, it hasn’t seen any evidence of videos showing or promoting the “Momo challenge” on its platform. If the videos did exist, a spokesperson for YouTube said, they would be removed instantly for violating the platform’s policies. Additionally, there have been zero corroborated reports of any child ever taking his or her own life after participating in this phony challenge.
A lot of this relies on people believing their local school or police force knows what they’re talking about when it comes to the internet. Unfortunately most don’t have a clue and are sending letters to parents warning of non-existent issues like YouTube videos being “hacked”.
— Jim Waterson (@jimwaterson) February 28, 2019
“Momo” itself is an innocuous sculpture created by the artist Keisuke Aisawa for the Japanese special-effects company Link Factory. The real title of the artwork is Mother Bird, and it was on display at Tokyo’s horror-art Vanilla Gallery back in 2016. After some Instagram photos of the exhibit were posted to the subreddit Creepy, it spread, and the “Momo challenge” urban legend was born.
For parents today, it can seem like the internet has endless ways of trying to kill your children or persuading your children to kill themselves. The so-called Blue Whale challenge supposedly asked kids to complete a series of tasks that culminated in suicide. The trend later turned out to be a hoax. Local news has warned about recent “crazes” like teens eating toxic Tide Pods (they weren’t), or potentially choking to death while snorting condoms for YouTube views (no deaths have been reported). Even the cinnamon challenge could supposedly kill you.
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