I gotta get rid of all the Gucci I have at home. I’m not supporting their brand anymore.
On Wednesday (Feb. 13), 50 posted a video on his Instagram page of himself setting a Gucci T-shirt on fire and almost burning himself in the process. At one point you can see the tee disintegrate into flames as 50 stands over a pile of old Gucci clothes that he has dumped from his closet.
“I gotta get rid of all the Gucci I have at home. I’m not supporting their brand anymore,” he wrote in the caption.
Before his Gucci clothing bonfire, 50 Cent wrote on his IG that he was done with Gucci and is donating his wares to the needy. “Yeah I’m gonna pass on Gucci, I’m giving all mine to the homeless so the right demo can wear it,” he wrote.
50’s Gucci burning also comes after he slammed his good friend and boxing icon Floyd Mayweather, Jr., The boxing legend recently told TMZ that he doesn’t care about the boycott and that he will continue to buy from Gucci despite calls from T.I., Spike Lee and others to stop supporting the brand. In response, the Power creator went on his IG page and posted a photo of Floyd wearing the Gucci sweater in all of its Blackface glory.
For those who don’t know, Gucci was called out for their wool balaclava jumper, which closely resembles a person in Blackface. The fashion house has issued an apology for the offending item, but the damage was already done. Several rappers including T.I., Soulja Boy and Q-Tip are boycotting the fashion brand.
“@gucci As a 7 figure/yr customer & long time supporter of your brand I must say…Y’all GOT US fucked UP!!” wrote Q-Tip on his IG page. “APOLOGY NOT ACCEPTED!!!! We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” shit!!!”
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