Gillette “Man Shames” Their Customers
Global companies want to influence the behavior of their customers. Gillette came out with a commercial hectoring men for being too aggressive.
We need to tone down our toxic masculinity, we’re told. NIKE hired Colin Kapernick and subjected potential customers to lectures on race, political correctness, and virtue signaling. PayPal kicked off people who didn’t align well to their own political correctness. Patreon did the same thing.
It’s all theater. Adult workers for the most part do not need to be drilled in common courtesy and how to treat others. It comes from within and pressuring people to learn stuff they’ve known since their school days seems silly.
This is not a good trend. We aren’t their employees—we’re customers and we have a choice.
We need to stop patronizing companies who patronize and scold us with their unctuous, politically correct advertising.